"Learning is an experience.

Everything else is just information."

Albert Einstein


Hey, I'm Heidi. I create products for people who desperately want a better way to learn or review stuff they [think they] already know. I remind them that we lose what we don't use, and I help them design learning that sticks.


When I'm not leading meetings with experts of various subjects and figuring out ways to move through a course without clicking "Next," I can be found teaching my teenager how to knit, playing 4-chord songs on a ukulele (all in the same key), and learning from yet another failed attempt to bake French macarons.


If you're dying to know more, here are 5 things you don't know about me:

  1. I grew up in Fargo, ND - and no, it's nothing like the movie. Although, that accent can actually be heard if you know where to go.

  2. I was not a dog person until Casper - an adorable, full-size labradoodle entered my life.

  3. I'd rather spend hours discussing the potential implications of alien life than who said what on the latest episode of any bachelor/ette show.

  4. I have hiked to the bottom of the Grand Canyon - and somehow, miraculously, back to the top. (Ask me about this story sometime - it involves a McDonald's Filet O'Fish sandwich...)

  5. The book, Burnout: The Secret to Unlocking the Stress Cycle by Emily Nagoski and Amelia Nagoski changed my life and is largely responsible for you reading this right now.


Work with me right this second by shooting a quick email or connecting on LinkedIn.